Mission: Goldilocks symbolizes excellence in products and services that go beyond customer expectation worldwide. Goldilocks’ mission and vision: A strong global brand Positioning- Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer’s mind. the distinctive taste of something as it is experienced in the mouth. Industry definition Bakeshop -a workplace where baked goods (breads and cakes and pastries) are produced or sold bake house, bakery Pastries -A dough of flour, shortening, and ater, used as a base and covering in baked dishes such as pies.Ĭakes -A sweet baked food made of flour, liquid, eggs, and other ingredients, such as raising agents and flavourings. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands of times over. As a true global brand, it has expanded to more han 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Little did the founders know that this “Once Upon a Time” would flourish into a real- life “Happily Ever After”: though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino- owned bakeshop chain in the world. The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks”, after the character in a fairy tale. The Goldilocks Fairytale Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in- law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. The nation’s favorite bakeshop currently has an outstanding 400 products in its product range. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. For 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. This attests to the genuine quality and dedication that Goldilocksputs into its products and services. It was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category.
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